classic trademarks - Austria / II. Republic of Austria 2009 - 55 Euro Cent

The charm of Palmers, a self-assured, iconic underwear brand, sets its mark. Palmers, which means not only international lingerie and underwear trends, but the name also stands for societal influences, which had a visible influence on its further development through moving and internationally recognized poster campaigns and their reflection of the image of women. Thus, one can argue that it was above all the Palmers advertising that influenced the image of women over the last 90 years sustainable in Austria to co-determined. A new image of women. By capturing the inner and outer beauty and grace of a woman into highly aesthetic and incredibly touching images, as well as capturing her desires and dreams - not only in the product area - but also visualizing them in the image, Palmers gained a special position in the hearts of all - until today. The first campaign "Trau Dich Doch" by Elfi Semotan should usher in the new era. To present women in advertising as it suited the times. Thus, Palmers became the epitome of zeitgeistige, sensual aesthetics and immediately beautiful, qualitative products. The image of women that Palmers created from then on was the image of the self-confident, sensual woman with a great, inner charisma. Based on the first campaigns of the internationally acclaimed photographer Semotan, the Palmers posters across Austria's borders have gained more and more recognition and cult status. As an example, the two posters "Skin" with the five graces lying on the ground in 1997 and "Crazy for Passion" (2006), presented on the ten dancers of the Parisian "Crazy Horse" the noble hosiery with the special touch of eroticism, as milestones be cited. These internationally recognized poster campaigns combine sensual romance and harmony (the five "fairy" graces) and then the display of great self-confidence with humor and charm (the ten power women from "Crazy Horse", Paris). Universe of Palmers. The heart of the brand, the broad product universe stands for sensually romantic laundry dreams but also for well-being and closeness. The latest trends and innovations in lingerie, the new look of the Palmers shops and the much talked-about charm of the Palmers staff lead into the unique, appealing and touching Palmers world that offers all the facets of a lifestyle world. Palmers knows how special every woman is, as evidenced by the wide selection of lingerie, silk lingerie and underwear, fashionable swimwear, nightwear and home wear, and hosiery. Palmers Men for men and the brands "Paradise" and "p2", which is aimed at trendy, younger customers complement the Palmers lifestyle world .. The company. The company was founded in 1914 by Ludwig Palmers, who opened his first lingerie business in Innsbruck. Under the leadership of Walter Palmers, the family business was expanded after the Second World War and a nationwide branch network was set up in Austria. Palmers has always been able to set new accents and standards, thereby establishing itself as a leading international brand. Also in the field of franchising, the pioneering character of Palmers has manifested itself. As early as 1936, the first Palmers Partner stores were opened. Years later, the expansion began abroad. Today Palmers is not only represented in Austria but also in Germany, Switzerland and more than 20 other countries.