classic trademarks - Austria / II. Republic of Austria 2008 - 55 Euro Cent

That was the motto of Josef Manner I. in founding the sweet goods dynasty in 1890. Josef Manner, a trained merchant, had a small shop in the heart of Vienna - on Stephansplatz - in which he sold chocolates and fig coffee. But when he was not satisfied with the quality of his supplier's chocolate, he decided to go into production himself. On March 1, 1890 he founded the "chocolate factory Josef Manner". Josef Manner was a producer, salesman and advertising agent in one person and often delivered the goods himself. The business on the Stephansplatz he gave up to devote himself entirely to the generation. Even in its founding years Josef Manner moved out of space in the house of his parents in Vienna XVII, Uniongasse 8, later Kulmgasse 14 Soon, a factory was built around the parents. In 1897, the company has 100 employees for the first time. The rise of the company continued under Josef Manner and the 1900 entered companion Johann Riedl steadily. State-of-the-art machinery was purchased, and as Manner also reduced its prices, the company with the recipe for success "inexpensive and good" became the leading confectionery company of the Austro-Hungarian monarchy. At the end of this development was the transformation into a stock corporation. The product range initially included predominantly "Manner-Chocolade", chocolate sweets and "pure cocoa". The cuts were first introduced in 1898 as "Neapolitan cuts no. 239 ". The hazelnuts for the abundance came from the area around Naples. The size 47 x 17 x 17 mm was sized to fit; four layers of coating came between 5 wafers. This format and the basic recipe have proven themselves to this day. Originally, the cuts were packed in boxes and enclosed by a pink paper bow, later the goods were delivered in tin cans to the dealers. Manner cuts were first offered in 1924 in the familiar two rows of five, but still in a folding box. The bag package in aluminum foil came only in 1949, the "climate-proof" packaging including tearing thread in the 60s. From then on this article became the most successful in the assortment. The Manner Schnitt packaging is now one of the Austrian "design classics" and is always represented in exhibitions on this topic. Today the Josef Manner & Comp. AG, the largest purely Austrian confectionery producer. With the successful Manner Shop on Stephansplatz one has returned to the historical origin of the brand.