100th birthday - Austria / II. Republic of Austria 2014 - 170 Euro Cent

A simple, chunky, white lettering on a red background, red i-dot in white T - that's the logo of the state of Tyrol. The creator of the same has shaped the image of the state in the time after the Second World War like no other: Arthur Zelger. Even today, one advertises with his subject, which he designed in the 1970s, for his home state. Numerous tourism posters and the logos of the Olympic Winter Games 1964 and 1976 in Innsbruck justified his reputation as the most important modern commercial graphic artist in Tyrol. 2014 marks the 100th anniversary of his birthday. Austrian Post appreciates this with a special stamp. Zelger, who was born in Innsbruck in 1914 and trained in advertising graphics in Vienna at the School of Applied Arts, had a special talent for conveying advertising messages with just a few elements and strokes. He also designed the poster in Tyrol as a conglomerate between image and writing. Today, he would be called a "trendsetter", because he was the first to include photographs as a means of design in the advertising posters and this harmoniously combined with the lettering to a collage. Great empathy and equally great craftsmanship made his designs unique, the advertising messages were modern and timeless at the same time under Zelger. Not only that his creative ideas should motivate the entire Austrian population and also international guests to travel to the mountain state on summer resort, every Austrian could have a "real Zelger" also in his hand - namely as the Austrian coin to his Clients were counted and commemorative stamps created: the 100-schilling coin to the Arlberg road tunnel, those for the 500th anniversary of the mint Hall and those for the Olympic Games in 1976. Most well-known and sustainable, however, were the posters for cable cars, ski resorts in all its versatility and tourism communities. These many Austrians even today, although they have not been used for a long time, are still in the mind's eye. The colorful, reduced to the essential image signals continue to be one of the most popular advertising messages in the country and are now highly valued works of art. Zelger's design is therefore particularly impressive in its sustainability. He was also active as a teacher and in 1999 he was awarded the decoration for art and culture of his hometown Innsbruck, where he died in 2004.